JoAnna Ferrari is a vocal advocate for the LGBT community who journeyed from being a successful executive to a life that exploded because of her announcement to transition her gender. JoAnna’s journey of personal and professional losses nearly destroyed her; at first glance it may seem very different, in reality it is a mirror and reminder to all of us as to what’s really possible.
In JoAnna’s first life she was a CEO and executive for corporations, a twice-published author and an international sales trainer. She has overseen advertising and marketing for brands both in Australia and overseas and consulted for businesses in over 140 different industries. Her gender transition changed all of that. JoAnna is renowned for her authentic, humorous and thought-provoking presentations that inspire others to venture into new ways of thinking and achieving.